Action     I help companies communicate better -- and become more successful -- by making difficult or complex business stories simple, but not simplistic. A good story well told can help improve a company's relationship with all stakeholders: employees, customers, regulators and investors.

 

 

Experience     My experience in multiple business environments gives me the ability to quickly understand  difficult and complex subjects, then create compelling communications solutions that address the interests and needs of your chosen stakeholders.

 

I can commit to the high level of delivery because I have 30 years of experience understanding not only the needs of businesses, but also their stakeholders. Thus, I view business communications  from both sides — that of the company and of the stakeholders.

 

My business experience ranges from telecom, technology and software to financial services and global manufacturing. The geographic span of my work is equally broad — the Americas, Europe, the Middle East and Asia/Pacific.

 

 

Products     My editorial products have appeared in major US daily newspapers, global business and corporate magazines, annual reports of NYSE-traded companies, and among investors, analysts and business decision-makers worldwide.

 

Topical examples of my recent work include the following.

 

Information Technology— Promotional collateral and Web content for a national IT services provider in Houston

 

Energy Management — Industrial energy management articles for a German manufacture with products in use in Japan

 

Search Engine Optimization — SEO content creation and optimization for a global manufacturer of industrial technology solutions

 

Global Branding— Strategic messaging and market-driver alignment for a global hardware, software, services developer

Strategic Employee Content — Intranet content supporting a global bank’s consumer and commercial managers in the Asia/Pacific region

Business Strategies — National competitive analysis, business plan development, and messaging strategies for US healthcare technology innovator

Consumer Insights — Newspaper articles and collateral for upstate New York real estate company explaining “fair market” pricing methods

 

 

Journalism experience

 

The Atlanta Constitution
City desk, city hall and business reporter; page design and production management for weekly feature section

The Birmingham Post-Herald
General assignment and business reporter; Sunday state editor

Turkish Ministry of Tourism
Writer, editor and translator as Associate Editor for English-language Publications, Ankara, Turkey

Newsweek — Field research and editorial support for the Atlanta Bureau

 

 

Corporate communications & management

 

Acumen Strategic Communications
Global messaging strategies; business plans, competitive positioning and launch strategies; Web design and content; marketing collateral, white papers, case studies, and news releases

 

GenRad (Teradyne)
Integrated internal and external communications strategies; investor presentations and contact; employee communications, Web content; news program and releases

 

General DataComm
 Global integrated messaging strategies; investor outreach program and annual reports; strategic and sales Web content; employee communications; corporate and product news program

 

BellSouth Telecommunications
Regional integrated communications program; advertising and branding; grassroots stakeholder issues management; news and collateral material; employee communications;
primary company spokesperson

 

 

Professional associations

 

Public Relations Society of America

Society of Professional Journalists

National Investor Relations Institute

New York City Deadline Club